Top Twenty Mobile App Analytics Tools

Since people adore checking their performance and detailed results of work, it is important to get feedback in order to get enough information and data to improve own performance and achieve the main goals. If you want to know how your website affects people and how much people remain interested in your offered products and services, finding the best tools for mobile app analytics and monitoring is crucial for a proper mobile app promotion campaign.
In the digital era, it is possible to monitor easily the entire work performance through advanced analytical tools and software. This is not a matter of curiosity, but an essential need to be aware of every aspect of your work and find the ways to improve it significantly. Mobile app developers often tend to reach the biggest possible audience and need to be well aware of their target audience, main product’s top features, the app visibility, and performance.
Mobile apps market develops in accordance to the latest tendencies and trends, thus app developers need to stay curious about their personal achievements and performance in order to improve the app and make it competitive on the current market.

The modern mobile app analytics tools allow checking the following measurements:

• Acquisition. This measurement shows the main channels where users come from. It also shows how to improve the ways off gaining more users.
• Retention. This measurement shows the download rate and allows detecting active users.
• Activation. Show the number of users who activate personal accounts after the app installation.
• Referral. This measurement shows how many users share and post your app with others. It helps to see how your app was advertised in the top social nets like Twitter, Facebook, and Instagram.
• Revenue. This measurement shows the exact amount of money spent by users on your application.

The mentioned list of measurements allows checking the main performance, effectiveness of the promotion campaign, and the main app’s characteristics.

Google Analytics

Google Analytics is an advanced free tool that covers a wide set of in-app analytics. It offers both standard and premium versions to analyze the app performance in more details. Google Analytics operates on iOS, Android, and many other modern platforms. It measures acquisition, revenue, and activation rates. The process of registration is conducted through your personal Google account.

Google Analytics reveals the following data:

• money spent by users;
• the number of sessions and users;
• the duration of sessions;
• used operating systems;
• location of users.

Pros: Covers almost all needed app measurements.
Cons: Requires skills to operate properly.

Apple Analytics

Apple Analytics is a free tool that brings advanced possibilities for owners of iOS devices. The gathered data and statistics allow checking the app’s attractiveness for users and its core characteristics. It focuses on measuring retention, revenue, referral, and acquisition.

Apple Analytics reveals the following data:

• app store sources;
• sources of impressions;
• viewed product pages;
• effectiveness of channels;
• marketing campaigns;
• average sales.

Pros: Great information for iOS app improvement.
Cons: Works only with iOS devices.

AppsFlyer

AppsFlyer is a paid tool with a 30-day trial version. It works with Android, iOS, Windows, Unity, Amazon, and Web. The tool can be also used for affiliate programs implementation. Marketers and gamers can use its measurements effectively.

The tool offers the following solutions:

• marketing analytics;
• mobile attribution;
• integrations;
• linking.

Pros: Offers tracking and fraud protection.
Cons: Mostly offers in-app analytics.

Branch.io

Branch.io is a free advanced analytical tool with a wide variety of functions. It offers a premium version with improved characteristics. It operates on Android and iOS platforms. It provides deep linking and numerous previews of the app.

The tool also delivers analytical reports on installs and preview.

It offers the following improved solutions:

• influencer analytics;
• mobile attribution;
• data feeds;
• cross-platform insights;
• integrations;
• deep linking.

Pros: Offers effective measuring data, information about links, and an affordable paid plan.
Cons: Has a complicated menu.

Criteo

Criteo is an improved analytical tool that offers trial and paid versions. This tool is called one of the most essential in the current market due to its cooperation with Sephora, Adidas, Macy, and Target. This analytical tool is mostly focused on in-app activity and acquisition rate and brings a wide set of solutions for increasing the users’ base.

It offers the following improved solutions:

• predictive analytics;
• app retargeting;
• mobile attribution;
• video ads engaging;
• in-app conversations;
• deep linking.

Pros: Offers advanced shopper-based analytics, exceptional marketing, and advertising possibilities.
Cons: Does not fit for gamers.

Kochava

Kochava is an improved analytical tool with both free version and paid plan. This tool offers its solutions to the top market giants like Microsoft, BBC, Mc. Donald’s, and Donkin Donuts. Kochava is an exceptional instrument for in-app analytics and customer acquisition checking. It can be used for measuring the main app’s performance characteristics, ad optimization, improvement of media planning, and user targeting.

It offers the next solutions:

• advanced measurement;
• user engagement;
• data marketplace;
• digital ads;
• fraud prevention.

Pros: Covers a wide variety of measurements, including data syndication.
Cons: Your app performance may need another tool.

Adjust

Adjust is the analytical tool with a basic plan and a premium version that operates on Android, Windows, and iOS platforms. Adjust is focusing on returning users who have abandoned a mobile application. It covers in-app analytics and user acquisition.

It offers the following solutions:

• advanced measurement;
• over 1500 partners;
• user engagement;
• campaign tracking;
• attribution analysis;
• fraud prevention.

Pros: Covers all kinds of network activity and provides accurate data.
Cons: Weak dashboard.

Singular

Singular works with Android and iOS, and provides intelligence data and campaign data in a single board. It also offers its services to LinkedIn, Target, Twitter, etc.

The tool brings the following solutions:

• advanced measurement;
• marketing optimization;
• tracking links;
• reengagement with inactive users;
• fraud prevention.

Pros: Covers advertising analysis.
Cons: Your app performance analytics goals may require another tool.

Apsalar-User

Apsalar-User provides services for iOS and Android users. It offers effective solutions for analyzing and tracking. It works with such giants like Twitter, Facebook, and Google. It brings effective solutions needed for dealing with abandoned apps, uninstallation rate, and engagement with new users.

It offers the following solutions:

• performance and measurement;
• marketing campaigns analysis;
• data sharing control;
• reengagement with inactive users;
• uninstall metrics.

Pros: Covers user analytics focused on the number of buyers’ increase.
Cons: No app performance support.

Mixpanel

Mixpanel provides two advanced plans called people plan and engagement plan. It delivers analytical reposts on user acquisition and retention. It allows targeting certain users.

Mixpanel offers the following solutions:

• software measurement;
• financial services;
• e-commerce;
• consumer technology;
• telecommunications;
• funnels creation.

Pros: Offers free plan and various price choices.
Cons: Limited free version.

Localytics

Localytics is the advanced analytical tool that operates with Android, iOS, Windows, Blackberry and HTML5 devices. Localytics works with such brands as Bloomberg, Sony, Marvel, Virgin, Avis, etc. The tool brings a wide variety of solutions to make your users engaged with in-app activity.

Localytics offers the following solutions:

• A/B testing;
• software measurement;
• financial services;
• uninstall tracking;
• mobile CRM;
• custom dashboards;
• funnels reports.

Pros: Advanced customer dashboard.
Cons: High prices.

Appsee

Appsee provides services for iOS and Android users. It offers effective solutions for analyzing and tracking user engagement and acquisition. It works with such giants like Upwork, Samsung, Virgin, and Agros.

It offers the following solutions:

• performance and measurement;
• qualitative app analytics;
• marketing campaigns analysis;
• data sharing control;
• offline tracking;
• uninstall metrics.

Pros: Checking user behaviors with an advanced algorithm.
Cons: Operates only for apps.

Apptentive

Apptentive works in Android, IOS and Cordova. This tool provides interactive communication with users, check users’ behaviors, and provides in-app surveys, messages, notes, etc.

It offers the following solutions:

• personalized marketing campaigns analysis;
• consultations about the application;
• connection with your available CRM.

Pros: Improved messaging system and user behavior checking mechanism.
Cons: Too many messages and notes sent.

Leanplum

Leanplum integrates with Android, Unity, JavaScript, and iOS and provides customized enterprise plan, intelligence data and in-app messaging. It focuses on user acquisition and retention rate.

It offers the following solutions:

• mobile marketing automation;
• mobile retention and growth;
• customer success.

Pros: Detailed user guide and in-app messages.
Cons: Complicated analytical reports.

Braze

Braze works in Android, Cordova, and Unity, iOS and enables connection between you and your users. It focuses on user attribution mostly.

It offers the following solutions:

• cross-channel personalization;
• data management;
• regulations for apps;
• integration with partners.

Pros: Integration with top platforms.
Cons: Limited reports and analytics.

Annie App

App Annie is an improved analytical tool with both free version and paid plan. This tool offers its solution to the top market companies like Google, Samsung, Visa, HP, and CVS. It can be used for measuring the main app’s performance characteristics, revenue, retention rate, performance, and user targeting.

It offers the next solutions:

• product management;
• user engagement;
• data analysis;
• digital retail;
• fraud prevention.

Pros: Easy and convenient to use.
Cons: Limited free version and expensive premium version.

Game Analytics

Game Analytics is a free tool. It works in Android, Cordova, Unreal, Unity, iOS. It focuses on online gaming and helps to grow the players’ base. It can be used for measuring the game’s main characteristics, improvement of KPIs, and user targeting.

It offers the following solutions:

• advanced tracking;
• data-customized dashboards;
• users tracking;
• organizing your players into groups;
• game improvement.

Pros: Covers every measurement needed for a game app developer.
Cons: Errors in SDK integration.

Heap Analytics

Heap Analytics is an advanced free tool that covers behavioral analytics and custom data analysis. It offers both standard and premium versions to analyze the app performance in more details. It measures user acquisition, compares website plans, and captures customer data automatically.

Heap Analytics provides the following solutions:

• virtual users;
• behavioral analytics;
• historical data;
• virtual events.

Pros: Advanced visualization.
Cons: Complex system for newcomers.

App Dynamics

App Dynamics is the advanced tool aimed at tracking everything round-the-clock. It offers an improved panel for tracking, and user monitoring.

It offers the following solutions:

• activity tracking;
• cloud migration;
• user monitoring;
• unified monitoring;
• micro service tracking.

Pros: Various price options and great customer service.
Cons: Requires skills and tracking tips.

Count.ly

Count.ly provides e-marketing and advanced analytical tools. It delivers analytical reposts on user acquisition, referral, retention, and retention. It allows targeting certain users.

Count.ly offers the following solutions:

• web heat maps;
• online tracking;
• custom dashboard;
• ratings;
• micro service funnels.

Pros: Offers innovative possibilities for advanced analysis.
Cons: Game apps require additional tools for tracking players.

Discovering the best tool for mobile app analytics and monitoring is crucial for a proper mobile app promotion campaign and your app improvement. In the modern digital era, it is possible to monitor your work performance constantly through advanced analytical tools and software. This is not a matter of curiosity, but an essential need to stay aware of every aspect of your app work and find the best ways to improve it significantly. Mobile app developers often tend to reach the biggest possible audience and the huge number of downloads and installs, thus they must know everything about their target audience, main product’s top features, the app visibility, and performance characteristics. Mobile apps market develops in accordance to the latest tendencies and trends, thus app developers need to stay well aware of their personal achievements and performance in order to improve the app and make it competitive on the current market.